“A Florence play”
The connection between Florence and creativity is embryonic and famous. Over time, many of the most diverse and prestigious creations were born here. For a long time, Florence has become a brand that exudes prestige, heritage, mastery, and the epicenter of a fantastic, unlimited world of creativity.
The same as one of its big names: Ferragamo
Its creations are based on the most illustrious ideas and visions, which go beyond the simple functionality of a fashion product. At the base of the brand’s achievements, remarkable ideas and motifs stand, from different worlds, places, or fields.
By permission of the Ministry of Culture – Gallerie degli Uffizi; credits: Ferragamo official website https://www.ferragamo.com/en-ro/holiday-ps24
And Florence is more than all these, in one place.
“A creative community that marvels at the city’s architecture and admires its artistic beauty call Florence home. Here, the modern traveler finds a city both contemporary and steeped in history, an international center for art and culture with all the attributes of a highly livable environment along with the uniqueness of Italian urban landscape.” (Ferragamo official website: https://www.ferragamo.com/en-ro/holiday-ps24)
By permission of the Ministry of Culture – Gallerie degli Uffizi; credits: Ferragamo official website https://www.ferragamo.com/en-ro/holiday-ps24
The monumental places of Florence
The grand Palazzo Spini Feroni where the immortal stories of Florence meet the name Ferragamo, the Ponte Vecchio, “where Salvatore Ferragamo once treaded, selecting golden touches to adorn his illustrious designs, such as the iconic golden sandal”, the Fountain of Neptune, Palazzo Pitti, Boboli Gardens, Piazza della Santissima Annuziata, Piazza Santa Maria Novella are just a few of the iconic places that inspired and embraced the Ferragamo name and raised it to the highest peaks of the artistic creativity and fashion world.
“Celebrating his creative genius, the Holiday Campaign paints Ferragamo’s innovative spirit across Florence’s most captivating canvases, brought to life through the artwork of Paolo Ventura and the photographic lens of Rafael Pavarotti.” (Ferragamo official website: https://www.ferragamo.com/en-ro/holiday-ps24)
By permission of the Ministry of Culture – Gallerie degli Uffizi

Florence, the birthplace of world-renowned fashion houses since ’30s
A place like Florence could not help paying tribute to the characters who marked its history, both ancient and contemporary. Salvatore Ferragamo is celebrated in a legendary place: the Ferragamo Museum.
Today, the Spini-Feroni palace houses the impressive Ferragamo stores and a museum that pays tribute to the designer. A fashion paradise that presents the contemporary collection and at the same time tells the history of Ferragamo.
Therefore, Florence is more than a city, just as Ferragamo is more than a fashion brand.
cover photo’s credits: Ferragamo official website https://www.ferragamo.com/en-ro/holiday-ps24